I'm fascinated with how people think, why they do what they do and what motivates them to change. Like why one commercial makes you want to buy, another one doesn't and a third one you don't even remember actual gets you to make a purchase. Great marketing always impresses me.
Unfortunately, the way Christians market themselves, their ideas and their savior tends to be on the other end of the spectrum.
That is what is addressed in
Branded
. I saw a lot of Seth Godin in this book, (famous marketing author for you normal people who don't read marketing books for fun). That's great. He's all about spreading idea's in a natural, authentic way
through excellence--which could be the subject of a whole 'nother book (maybe we just don't realize how excellent God is *cough*
Crazy Love!

*cough*).
The book is geared to be a wake up call to people and churches who are still trying to 'sell' Jesus the same old way we always have and why it's not going to work anymore (and sadly, already doesn't work).
My favorite part of the book is Sinclair's assertion that we need to be real. Not just "I got Jesus and now my life is perfect" but really real and I'm not so great at that. But I'll be working on it.
I was hoping for more ideas on how to implement better 'branding' (and author Tim Sinclair does have a thought provoking spring board session in one of the chapters which I appreciated).
This book was provided free of charge to me by the publisher so I could give you my opinion on it.
Giveaway Info:
Kregel Publications is sponsoring a $50 Amazon.com giveaway!
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Branded
by Tim Sinclair is a compelling look at what Christians can learn from companies like Apple & Starbucks about sharing their faith! Jesus is a life-changing product with lousy sales-people! http://litfusegroup.com/blogtours/text/13338985